Panasonic Lumix S9 A Game Changer in the World of Photography

Panasonic Lumix S9 A Game Changer in the World of Photography

Panasonic is proud to announce the LUMIX S9, the smallest and lightest full-frame mirrorless camera in the LUMIX S Series. Available in four colorways–Jet Black, Crimson Red, Dark Olive and Night Blue–the LUMIX S9 is a stylish companion for content creators on-the-go and easily elevates social media content. With the introduction of the LUMIX S9 to its line-up of cameras, Panasonic aims to bring a new enjoyable shooting experience for creators, making the journey from capturing moments to sharing them with the world seamless and intuitive.

The approximately 24.2-megapixel full-frame CMOS sensor is equivalent to that of the LUMIX S5II, and the latest engine captures content in rich detail with natural tones. The full-frame sensors also deliver stunning results, even in low light conditions and offers cinematic quality, with a beautiful bokeh effect. The camera is additionally equipped with PDAF (Phase Detection Auto-Focus), providing excellent subject tracking, as well as Active I.S., which significantly reduces blurring from camera shake even when shooting handheld, allowing users to shoot content confidently, in any situation and environment

Designed with the creative smartphone user in mind, the LUMIX S9 also grants users a range of popular, classic or bespoke color styles in-camera with the popular REAL TIME LUT function via a new dedicated button on the camera body. Furthermore, with the new LUMIX Lab app creators can develop their own unique LUT color files on their smartphone. Through these features, one can effortlessly generate original and shareable stills and videos without the need of post-production editing on a computer, expanding the scope of creative possibilities. The speed of transferring data from camera to smartphone has also been improved with the new app and the ability to pair it with a LUMIX camera.

The LUMIX S9 also introduces a new recording format: MP4 Lite. Shooting Open Gate in 4:2:0 10 bit in 30p/25p, creators can capture high quality videos in the optimum format for smartphone, and easily resize aspect ratios to suit social media with the LUMIX Lab app. With this new streamlined editing workflow, content creators can easily shoot and share while on the go.

Unmatched Image Quality

At the heart of the Lumix S9 is a newly developed 35.6-megapixel full-frame sensor. This sensor, paired with Panasonic’s Venus Engine processor, ensures stunning image quality with incredible detail, dynamic range, and low-light performance. Whether you’re shooting landscapes, portraits, or action shots, the Lumix S9 delivers sharp, vibrant images that stand out.

Innovative Autofocus System

One of the standout features of the Lumix S9 is its advanced autofocus system. Panasonic has equipped this camera with an AI-powered autofocus that can accurately track subjects with unprecedented precision. The camera’s deep learning technology recognizes human faces, eyes, and even specific animals, ensuring that your subject is always in focus, even in challenging shooting conditions.

Superior Video Capabilities

For videographers, the Lumix S9 offers impressive capabilities that rival professional video cameras. It supports 6K video recording at 30 frames per second, and 4K recording at an astonishing 60 frames per second. With a range of professional video features, including V-Log and HDR, the Lumix S9 is perfect for creating cinematic-quality footage. The inclusion of in-body image stabilization ensures smooth, shake-free video, even when shooting handheld.

Robust Build and Ergonomic Design

The Panasonic Lumix S9 is built to withstand the rigors of professional use. Its magnesium alloy body is both lightweight and durable, and it’s fully weather-sealed to protect against dust, moisture, and extreme temperatures. The ergonomic design includes a comfortable grip and intuitive controls, allowing for extended shooting sessions without fatigue.

User-Friendly Features

Panasonic has packed the Lumix S9 with features that make it easy to use, even for beginners. The high-resolution electronic viewfinder provides a clear, detailed view of your subject, while the vari-angle touchscreen LCD makes it easy to compose shots from any angle. The camera’s intuitive menu system and customizable buttons ensure that all the important settings are easily accessible.

Connectivity and Battery Life

In today’s connected world, the ability to share your photos and videos quickly is essential. The Lumix S9 includes built-in Wi-Fi and Bluetooth, allowing for seamless connectivity with your smartphone or tablet. This makes it easy to transfer images, control the camera remotely, and share your work on social media. The camera’s high-capacity battery provides ample power for a full day of shooting, and it can be charged via USB, ensuring that you’re always ready to capture the moment.

Key LUMIX S9 Features include:

The first compact design in the LUMIX S Series, combining a small and lightweight body with high image quality.

  • Compact and lightweight body weighing approximately 403g/0.89 lb.*3
  • Approx. 24.2-megapixel full-frame CMOS sensor and the latest engine deliver powerful imaging performance.
  • Improved real-time recognition AF with PDAF (Phase Detection Auto-Focus) for more precise subject tracking performance.
  • Industry leading image stabilization technology with 5-axis Dual I.S.2: 6.5 stops*4 / Body I.S.: 5 stops*5 and Active I.S. compensate for camera shake when shooting while walking.
  • Equipped with MP4 Lite, a new smartphone-optimized Open Gate video mode.
  • Free-angle rear screen for flexible shooting at all angles.

New LUMIX Lab app for effortless connection.

  • Allows high-speed transfer of photos and videos from the camera to a smartphone.
  • Enables users to easily create original LUT files and transfer them from a smartphone to the camera, allowing them to enjoy their own preferred color expressions.
  • Quick and easy editing of MP4 Lite video files optimized for social media sharing.

REAL TIME LUT for a wider range of creative expression

  • Fully customizable LUT color files can be loaded in-camera for creative shooting
  • Dedicated LUT button on the camera body for ease of use.

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